Write articles for relevant external publications.Beyond that, a link to your site essentially endorses your brand and invites users to leave the existing site for yours.Ĭlearly, inbound links hold serious weight, so it’s important to garner as many quality, relevant linking opportunities as possible. Your website will likely rank higher in search results if you’re considered an expert in your field.Įxternal links to your healthcare website are deemed a strong signal to search engines because taking this step requires time and attention from the site administrator. Links to your healthcare website from other prominent sites are considered a sign you’re a trusted source. This is important because quality of content is part of the Google algorithm used to display search results. backlinks - are hyperlinks to your site from external websites. Healthcare social media 101: Getting started with social media marketing for practicesģ. Google doesn’t consider social media a direct ranking factor, but research from Optinmoster has shown a correlation between high-ranking websites and a robust social media presence. When content resonates with your followers, they’ll like it and share it with their own networks. Writing captivating social media posts that include links to your site is also important. This includes LinkedIn, Twitter, Facebook, YouTube, and any other relevant channels. Facebook is a valuable online directory noted above, but don’t stop there.Īll of your social media profiles should be linked to your practice website. Your social media profiles are also an important place to include a link to your healthcare website.
Niche directories like veteran-owned businesses, if you are a veteran.Additional local and hyperlocal online directories.Local Chamber of Commerce online directory.
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Online directories of your local newspaper(s) and TV and radio stations.Healthcare specialty association and accreditation websites.Here’s a citations checklist that includes online directories where you can link to your practice. These links also help Google understand what your practice does, which increases your ranking power.Ī higher rank can direct prospective patients to your site, so it’s important to garner as many quality, relevant external linking opportunities as possible. Ĭheck out: 5 pages your medical website needsĪs noted above, when trusted online sources link to your medical website, it presents you as an authority in your field. This should be content you want patients to find when searching for topics you specialize in, according to Yoast. (Just don’t use the same anchor text on different pages, as this will confuse search engines.)Īdditionally, all pages on your site do not hold equal weight, so decide what’s essential and include the most links to these pages. Create anchor text that helps patients and Google navigate your site better.Link to related pages so it’s easy for patients to find similar content.Make sure all the pages on your site are reachable through links.Add navigation pages into your internal link structure.Essentially, this is a must for boosting your Google ranking.Ī few best practices from Google to keep in mind when developing your internal link plan include: Internal links can also give PageRank - a formula that assesses the value of a webpage by examining the quantity and quality of other pages that link to it - to key pages on your site. This practice also helps create a site architecture that makes it easier for search engines crawling your site to find all the pages. Link between pages on a healthcare websiteĮmbedding internal links between different pages on your medical practice website helps establish authority throughout the site.
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